- Jan 19, 2018 -
Human behavior is controlled by the brain.
The behavior of the enterprise is also controlled by the thinking of the enterprise.
The thinking of furniture enterprises directly guides the behavior of furniture enterprises, and ACTS as a guide to the overall operation of enterprises.
In today's era of information explosion, is becoming more and more widely in the Internet use of today, the consumer groups of thinking is changing, increasing demand for personalized, furniture enterprises to innovate, to avoid rigid.
Nowadays, has become the main force of consumption after 80 after 90, the two people is the main furniture enterprises need to seize the consumer groups, 80 after 90 after the two each have each different consumer groups, but most is the same, the furniture enterprises in the two groups on the careful study, will learn.
80 after 90 after the consumption of the potential is huge, the concrete analysis, they have certain consumption ability, consumption concept has been gradually formed, their spending power is stable and has its own consumer consciousness, personalized consumption is more and more obvious.
The marketing strategy of the enterprise should be customized with the consumer psychology.
Not one glance, no change.
Nowadays, the service receives the consumer's attention more and more, the furniture enterprise also should pay attention to.
Now experiential marketing also permeates every corner of the consumer market.
It is necessary for furniture enterprises to pay attention to experiential marketing.
Now, the proportion of consumers' emotional demand is increasing, which is not only the increasing difference, personalization and diversification of consumer demand.
Consumer values and beliefs are also changing rapidly;
Consumer focus shifts to emotional benefits.
For modern consumption fluctuation full time is conceptual change enterprise must in brand promotion, the brand to broadcast can effectively improve enterprise brand awareness, more experiential marketing a deeper understanding of consumer demand.
The transformation of the consumer group has driven the change of the demand of the furniture market. To do well in the brand, the development thinking of the enterprise needs to keep pace with The Times and constantly meet the needs of consumers, so as to win the future.